Despite the billions of value and millions of users, many people are still looking for crypto’s “killer use case” and wondering if the one-true solution exists at all. What they fail to understand is that innovation is a process of novelty search and consequent discovery, not a multiple-choice exam with one right answer.

It is okay to not know where things lead, to be lost, frustrated or confused. At one time, it was similarly difficult to see that our mobile phones would control the global taxi network, or that we would swap the physical wallet and our credit cards for Apple Pay, or that traditional media would yield so fully to digital advertising and personalized social networks. Being in the weeds and looking for the way out is the whole point, and only through the practice of doing can we discover what comes next. It is a mistake to think you are not in the labyrinth, just because you cannot see it.

Lex Sokolin, the founder of Generative Ventures, is the fomer Global Fintech Co-Head at ConsenSys, a blockchain technology company.

So here is where we are with crypto.

Crypto assets give us digital scarcity and financial abstraction; just like the hyperlinks of Web2 pointed to information and tokens point us to value. Decentralized finance has built a banking industry for Web3, the global tribe of techno-utopians, hyper-capitalist arbitrageurs, and idealistic DAO artists. The digital property rights system works, and its financial infrastructure has been shown to perform better than the traditional, centralized counterpart. And yet, we are lost in hyper-financialization and self-referential ponzi games. I spent several years at Consensys focused on tokenomics and governance, with the conclusion that our industry still has a lot of work to do.

There can be no sustainable financial services without a real operating economy. GDP must be generated through productive work and plugged into commerce for utility-generating exchange. People make things and other people consume them. Traditional economies allocate about 10-20% of GDP to their financial sectors, and Web3 should be no different. Some of that productivity will come from digitizing and tokenizing products that address real world demand, integrating legacy economic activity. The rest will need to be built on the Ethereum ecosystem rails.

Read more: Allison Duettmann – How Crypto Can Help Secure AI

DAOs already function as the small business sector of the space, creating digital objects and organizing human activity for economic gain. Given the overwhelming macroeconomic pressure on consumer sentiment and discretionary spending, these goods have not yet found a meaningful market. But money cycles come and go, while technological progress marches ever forward, re-organizing society into a digital twin with social graphs of billions of avatars.

We are entering the age of a new machine economy. Humans, software machines, and our ever-evolving hybrids are connected through fintech financial networks and anchored to blockchains. Digital production, powered and accelerated by generative AI, will lead to the creation of countless digital objects – from art and code to goods and services – that form the backbone of economic supply and demand. Crypto has built the money, DeFi has built the market venues, and NFTs have built the commercial packaging for this machine economy to flourish.

The concept of the metaverse, and Facebook along with it, gets things wrong in the short term. It should not be about VR headsets or fashionable internet culture — these things have been around and do not require blockchains. Rather, the most differentiated frontier is in the economic architecture and financial networks built through Web3.

Artificial intelligence now adds the capability for machine systems to generate valuable labor at machine scale, to be wielded by self-sovereign punks and their DAOs. Adoption of AI empowers people to build, just like Web3 empowers people to self-custody and maintain privacy and control. DAOs may yet become autonomous.

AI comes with massive risks that must be addressed. Unchecked, it will exacerbate the problems of Web2, leading to infinite addictive dopamine content delivered by advertising firms into our stressed-out brains. The stimulation will never end. Our data, privacy, and dignity will be owned by everyone other than us. Already, Apple scans our faces into deepfakes to be manipulated on video calls in its Vision Pro headset.

I am optimistic about the incredible open-source movement in AI, integrating and outpacing the model developments of Big Tech. But we must also use the powers of Web3 to make sure that our information, like the Apple deepfakes, is custodied in our wallets. Just as money has become non-custodial, so must our avatars, digital twins and personalized services.

Web3 wallets should store those highly-trained AI agents as NFTs, to be deployed only with our express permission. The NFT standard will move beyond pictures to software capsules, and eventually to semi-intelligent software robots doing work on our behalf. As they interact with the world as extensions of our mind, they will need the ability to make claims, perpetuate our interest, connect to money systems, and maximize utility. It is clear to me that such things should happen on decentralized, open-source rails with a resilient, digital, programmable commerce and finance capability. No government or corporation should have the power to turn off or censor our digital selves.

As our livelihoods shift further into this world, increasingly more parts of the machine economy will need to be built. Many investors have shifted towards AI for sheer novelty and attention momentum. My thesis is that fintech, Web3, and artificial intelligence are one economic whole, and that our ability to grow each relies on their deep synthesis.

This conviction has led me to launch a new venture fund focused on the theme called Generatives Ventures, with its strategy set on the novel digital growth we will see from the machine economy. Say hello at lex@genventures.xyz if you share a vision for this future.