Celebrities endorsing crypto has been a trend during the last bull market, including Larry David’s now famous FTX Super Bowl ad – which he later regretted. This time around, however, there haven’t been too many celebrities and influencers who have been shilling crypto to the masses. Drake’s post likely would mark one of the first large-scale endorsements of any kind during this bull market and may pique retail investors’ interest back into the digital assets market.