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Worse, DraftKings failed to maintain its validator’s performance and was kicked off the network last month — despite receiving financial and technical support from Polygon as well as special privileges (like the ability to take 100% commission from delegators, well above the norm of 5%-10%).

When the tie-up was announced in early 2022, Polygon called it an “important adoption milestone” and “the first time a major publicly-traded firm has taken an active role in blockchain governance.”

See also: Polygon’s Secret Deal: Sending DraftKings Millions to Run Failed Validator

While it’s fairly common for Web3 companies to pay mainstream brands, celebrities and influencers to promote or use their crypto protocols, discussing such deals as a signal of “mainstream adoption” is both an overstatement and undermining of crypto’s supposed values.

And, at least in Polygon’s case, there are often other costs associated with these type of special arrangements. As Nelson writes:

“DraftKings’ earnings came at the expense of every other staker in Polygon’s ecosystem. The network only issues a finite number of MATIC rewards to stakers annually. At least 80% of DraftKings’ Polygon-delegated tokens came directly from the Foundation, meaning they were not previously being staked. These newly delegated tokens diluted how much rewards everyone else could get.”

And:

“Polygon’s undisclosed allocation to DraftKings – and its validator’s near-complete reliance on Polygon – undercut the blockchain company’s own characterizations about the validator being like all the others.”

It’d be hard to say exactly that Polygon did wrong by subsidizing DraftKings’ use of the network. DraftKings did participate in other Polygon-related efforts, and made good use of a Polygon-based NFT platform. But the image being projected of crypto being willingly used and chosen by major brands is a falsehood, and one that will only end up costing the industry more in the long run.

See also: Polygon Labs Commences $85M Grant Program to Draw Builders to Its Ecosystem

If a false idea of usage is bought and paid for, then crypto may never find out what people and companies actually want from it.